INSTRUCTORT is the brain child of Matthew Vescovo. What began as instructional illustrations on the obvious yet ridiculous behaviors we all unconsciously perform — quickly grew into several books, a website and various animation projects.

After I designed the Lesson 1. book cover, Matt liked the type treatment so much we developed it into a logo. As Instructoart expanded, we kept a consistent, branded look throughout.



// how a popular saying evolves
THE LIFE & DEATH OF "BLING BLING"// how a popular saying evolves